Marketing is a tricky but necessary task. From day one, business owners must learn the ins and outs of marketing their brand to ensure the success of their business. Though it can seem complicated, it can become easy with the right guidance. Let’s first learn about the two basic terms when starting out on marketing,
Most of us know the feeling: you do all the work, want to start your own business, and need the money, but you don’t have the money. Well, there is a way. Every day, thousands of businesses succeed because they have been given a grant. Grants are also used by businesses and organizations to help
A KPI dashboard is a visual representation of the most important performance indicators for a business. It can help business owners and managers track progress, identify problems, and make decisions about where to allocate resources. A KPI dashboard is an essential part of performance management. What is Performance Management? Performance management is the process of
People often complain about the lack of financial advice and tools that can help them understand the markets, invest and manage their money. For many, this is their first foray into investing and, in many cases, the first time they have even heard about it, let alone invest in the stock market. There are many
Pay-per-click is a relatively new way for businesses to promote their products and services online. It can be an extremely efficient way to drive traffic to a website, especially if you’re in a competitive market like the search engine results pages. However, it can be frustrating if you don’t know your PPC campaigns are performing
Online event management has become popular for businesses to grow leads and expand their reach. Companies create online meeting tools to promote their products and services, from webinar presentations to sales pitches. With the growing popularity of online video, it’s easier than ever to host online meetings. When planning online events, it is crucial to
While the topic of trade shows is often a fairly mundane one, the timing of this week’s trade shows is anything but. Trade shows are always a busy time for any business, as companies look to capitalize on the potential for new business from the show and make a splash. For many businesses, this is
It’s no secret that customer engagement is critical to the success of a company. Customers are people who can either make or break a business. Needless to say, businesses across the world seem to have understood this very well, which is why they tend to ensure that their marketing and customer engagement strategies are on
It’s important to know what you’re signing up for before handing over your hard-earned cash or business profits to someone who promises to make you a “better” business owner. A good accountant will be able to help you assess your company’s financial health, as well as ensure that you’re being properly accounted for. It’s a
Integrated Marketing is the practice of combining traditional marketing and digital marketing to reach new consumers. It’s about how to maximize free and effective marketing strategies to generate leads, increase sales and drive ROI. Integrated marketing (IM) is a type of marketing that combines media and marketing techniques to help the target audience find and