The term digital marketing was coined in 1995 by then-CMO of Apple Steve Jobs. He famously stated that Apple’s biggest new product was the category killer that hadn’t launched yet. …
5 Workplace Safety Tips That Can Be Overlooked
Workplace safety is the number one reason why people give up their jobs. As a result, there are a lot of things you can do to prevent accidents from occurring, …
What To Consider For Your Small Business Digital Marketing Strategy
The marketing of your business today has changed dramatically. Digital marketing is the best way to reach your audience and launch your business. It’s also cost-effective and, most importantly, allows …
What Does the Future of Networking Look Like?
The world is developing at a rapid pace, with new technology emerging every day. Worries about the future of the Internet are becoming more prevalent as more researcher’s voice concerns …
Things To Keep In Mind When Creating Your Business’ Pricing Structure
If you want to really take your business to the next level, you need to think about your pricing structure. You might think it’s easy, but there’s a lot of …
Reviewing Your Green Practices – What To Consider
Have you ever wondered whether or not your business is as green as you think it is? Or, if you’ve ever wondered if you’re doing enough to conserve resources and …
10 Ways To Cut Expenses Down
In today’s economy, it’s hard to afford to maintain a business—especially if you have a startup. At the same time, operating a business comes with a lot of expenses. Think …
Secrets to Success on Instagram for Small Business Users
If you’re not using Instagram for your business, then you’re missing out on the best social media marketing tool there is. Whether you’re looking to grow your followers, your brand, …
A Few Key Tricks to Help Your Small Business Effectively Manage Employees
Our nation’s small businesses employ more than 35 million workers and generate $1.2 trillion in annual sales. But, despite the number and size of these businesses, many of them face …
Should I Start My Business as a Sole Proprietor or a Limited Liability Company?
You’ve decided that you’d like to start a business. But the next step is the hard part—what business do you want to start? While there are many types of businesses, …