The term digital marketing was coined in 1995 by then-CMO of Apple Steve Jobs. He famously stated that Apple’s biggest new product was the category killer that hadn’t launched yet. Digital marketing is now a $5 billion industry, but it has evolved considerably over the years. A new generation of marketers has created the “social […]
The marketing of your business today has changed dramatically. Digital marketing is the best way to reach your audience and launch your business. It’s also cost-effective and, most importantly, allows you to reach your customers whenever you like. However, before you can get started, you need to understand what digital marketing is, how it works, […]
If you’re not using Instagram for your business, then you’re missing out on the best social media marketing tool there is. Whether you’re looking to grow your followers, your brand, or your business, Instagram is definitely the place to go. But how does one go about building an Instagram following? It’s not an easy task. […]