There are many ways to make money online, but affiliate marketing is one method. In this article, I’ll discuss how and why one might want to consider being an affiliate marketer. Read on. What is Affiliate Marketing? Affiliate marketing is a way businesses earn commissions by referring customers to other companies. When a customer clicks […]
Category: Marketing Strategies
How to Deal With SEO Challenges: Why Is It So Hard for a Website to Rank?
Over the years, search engine optimization has seemed to evolve into a black art that is difficult for even experienced professionals to master. But if you can make your website appear higher in search results, it increases the number of clicks on your posts and ultimately leads to more traffic. Search Engine Optimization Search engine […]
Marketing Tips: The Difference Between SEO and SEM
Marketing is a tricky but necessary task. From day one, business owners must learn the ins and outs of marketing their brand to ensure the success of their business. Though it can seem complicated, it can become easy with the right guidance. Let’s first learn about the two basic terms when starting out on marketing, […]
PPC: Understanding Pay-Per-Click Marketing Strategies
Pay-per-click is a relatively new way for businesses to promote their products and services online. It can be an extremely efficient way to drive traffic to a website, especially if you’re in a competitive market like the search engine results pages. However, it can be frustrating if you don’t know your PPC campaigns are performing […]
What Is Integrated Marketing?
Integrated Marketing is the practice of combining traditional marketing and digital marketing to reach new consumers. It’s about how to maximize free and effective marketing strategies to generate leads, increase sales and drive ROI. Integrated marketing (IM) is a type of marketing that combines media and marketing techniques to help the target audience find and […]
What is Backlink Reclamation?
There are many types of backlinks, including RefererBacks, blog comments, social bookmarks, etc. You can determine which kind of backlink is your backlink by the anchor text of the URL. When you are researching for a blog post, you can use Backlink Auditor to determine if the source is a backlink. “Free backlink” – you’ve […]
How to Write Cold Email Outreach for Link Building
If you have a website, then chances are you have a contact form on your site to allow your visitors to contact you. If you do not, you should consider adding one, as it is a great way to build links for your website. Link building is one of a method of digital marketing through […]
Things You Need to Do to Help with Tracking Your Digital Marketing Campaign
The term digital marketing was coined in 1995 by then-CMO of Apple Steve Jobs. He famously stated that Apple’s biggest new product was the category killer that hadn’t launched yet. Digital marketing is now a $5 billion industry, but it has evolved considerably over the years. A new generation of marketers has created the “social […]
What To Consider For Your Small Business Digital Marketing Strategy
The marketing of your business today has changed dramatically. Digital marketing is the best way to reach your audience and launch your business. It’s also cost-effective and, most importantly, allows you to reach your customers whenever you like. However, before you can get started, you need to understand what digital marketing is, how it works, […]
Secrets to Success on Instagram for Small Business Users
If you’re not using Instagram for your business, then you’re missing out on the best social media marketing tool there is. Whether you’re looking to grow your followers, your brand, or your business, Instagram is definitely the place to go. But how does one go about building an Instagram following? Is it worth looking at […]