The term digital marketing was coined in 1995 by then-CMO of Apple Steve Jobs. He famously stated that Apple’s biggest new product was the category killer that hadn’t launched yet. Digital marketing is now a $5 billion industry, but it has evolved considerably over the years. A new generation of marketers has created the “social media of content”, which is even more important than ever.
Digital marketing is the use of digital technologies to reach, attract, and engage customers for business purposes. Digital marketing is dominated by three types of technology: web, mobile, and analytics.
Over the past few years, the world of eCommerce has changed. The use of social media has grown increasingly more important as an effective marketing strategy. The days of simply posting a “buy now” link on your blog are long gone. Today, you need to work much harder to promote your products and services to the right audience. Digital marketing has become an essential component of any business’s marketing strategy. There are so many options available these days, including free tools that enable you to track your progress, but it can be hard to know which ones are the most effective.
You are probably aware that all websites are created to make money. They need people to visit them, read their content, and buy their products to do this. But tracking what is happening with your marketing initiatives is important. It’s critically important that you know the performance of your marketing campaign.
Tracking your digital marketing campaign is an important part of measuring your success. It allows you to see where you’re spending your money, what you’re spending it on, and if you’re getting an ROI. There are a lot of things you can track from your digital marketing campaigns, from Facebook likes to Google Analytics data, from Twitter followers to Instagram likes. For today, we’ll discuss things you need to do to help track your digital marketing campaign.
1. Digital marketing professionals use tracking technologies to measure the performance of their campaigns. While digital marketing is all about measuring, it’s important to remember that it’s not about focusing entirely on the numbers. Understanding the data is the first step, but seeing beyond the numbers is key, too.
Before you start using any digital marketing tools, you need to know what your metrics are. A matrix of metrics helps them to identify which campaigns are working well and which ones are not. You need to know the purpose of implementing the tools. And you need to know how you are tracking your results. Digital marketing helps businesses manage customer relationships, identify new opportunities, and build brand awareness. And while that’s all great, the main point of digital marketing is to increase revenue. To do that, you need to know how to measure your activity, and that’s where the “know your metrics” part comes in.
2. Digital marketing is a powerful tool available to both brands and their customers. However, metrics are not the be-all/end-all when it comes to measuring success. It can be challenging to understand which metrics matter to your stakeholders when tracking your digital marketing campaign. There are a lot of metrics, and you want to make sure that you are tracking the right ones.
You have to understand which metrics matter to you as a stakeholder, as well as which methods of tracking will give you the most accurate results. It’s not as simple as saying you need to track clicks or track leads — there are many other variables that you have to take into account.
3. One last tip is that you should know your technological needs. You should look for technology that can track your results the way you want them to.
“I’ve been tracking my marketing campaigns using Kissmetrics for a few years now, but recently have become curious about the other analytics tools available. For instance, I’ve recently heard a lot about Google Analytics, a tool that allows you to see a lot of information about your website from a web server that lives on your own computer. Not only that, it can display how your website is performing from a Google SEO perspective, as well as from a social media perspective.”